In his new role, De Soto will lead sales growth throughout the Southeast region, serving as the primary architect of the company's regional sales strategy across all Barron Lighting Group product lines. Working closely with the company's representative network, Ryan will strengthen partnerships with distributors, contractors, architects and engineers to expand market share, increase distributor engagement, and accelerate sustainable revenue growth.Ryan brings more than 15 years of lighting and electrical distribution sales experience, with a proven track record of developing high-performing territories, cultivating strategic customer partnerships, and delivering exceptional sales results in highly competitive markets.Prior to joining Barron Lighting Group, Ryan served as Territory Manager for SLG Lighting, where he increased territory revenue through strategic account management, channel partner development, and innovative programs. Throughout his career, he has earned a reputation for building trusted relationships with manufacturers' representatives, distributors, contractors, and specification professionals while consistently delivering profitable growth.“Ryan's extensive industry experience, customer-first approach, and proven ability to grow market share make him an outstanding addition to our sales team,” said Heather McCune, VP of Sales Operations. “His passion for developing strong partnerships and delivering results aligns perfectly with Barron's commitment to supporting our customers and driving continued growth throughout the Southeast.” As Southeast Regional Vice President, Ryan will focus on expanding Barron Lighting Group's network of distribution partners, strengthening relationships with existing customers, identifying new business opportunities, and supporting the company's manufacturers' representative agencies to accelerate sales across the region.
